Targeted direct mail in Houston, TX
Community Impact mails addressed print pieces to selected carrier routes across Houston, drawn from the same network of roughly 1.15 million mailboxes that receives the newspaper. Pick the neighborhoods you actually serve, and pay only for those.
Targeted mail is the precision option: instead of buying a whole Houston edition, you buy the specific routes around your location — useful for a business whose service radius is smaller than a community.
Quick Facts
- Targeted Mail is available in Houston, Texas from Community Impact.
- Community Impact covers 31 Houston-area communities: Montgomery, Magnolia, Tomball, Conroe, The Woodlands, New Caney, Porter, Kingwood, Humble, Lake Houston, Jersey Village, Spring, Klein, Cypress, Cy-Fair, Katy, Fulshear, Heights, River Oaks, Montrose, West University Place, Bellaire, Meyerland, Sugar Land, Missouri City, Pearland, Friendswood, Manvel, Clear Lake, League City, Bay Area.
- Houston print delivery reaches about 1.15 million mailboxes per month, roughly 1.16 million copies, and an estimated 1.8 million readers.
- The Houston Morning Impact newsletter is delivered to about 98,000 inboxes per send at an open rate of 40%+.
- Houston has 15 monthly print editions; advertising is sold by edition.
- Formats available: Front Sticky Note, Insert, Postcard, Sticky + Insert Combo.
Which Houston communities can I advertise in?
Community Impact covers all 31 of them across 15 monthly editions. Targeted direct mail is sold by edition, so you pay for the areas you actually serve.
- Montgomery
- Magnolia
- Tomball
- Conroe
- The Woodlands
- New Caney
- Porter
- Kingwood
- Humble
- Lake Houston
- Jersey Village
- Spring
- Klein
- Cypress
- Cy-Fair
- Katy
- Fulshear
- Heights
- River Oaks
- Montrose
- West University Place
- Bellaire
- Meyerland
- Sugar Land
- Missouri City
- Pearland
- Friendswood
- Manvel
- Clear Lake
- League City
- Bay Area
What targeted direct mail formats are available in Houston?
- Front Sticky Note
- Insert
- Postcard
- Sticky + Insert Combo
Targeted Mail in Houston — common questions
- How precisely can I target in Houston?
- Down to individual carrier routes within the 74 ZIP codes Community Impact mails in Houston. That's tighter than an edition, which matters if your customers come from a few square miles.
- What mail formats are available?
- A front sticky note on the newspaper, a printed insert, a standalone postcard, or a sticky-plus-insert combination. Printing and mailing are handled in-house on one invoice.
- Can targeted mail be combined with print and digital?
- Yes. Most advertisers run mail as part of a CI 360 campaign so the same household sees the newspaper ad, the newsletter, and the mail piece in the same month.
- Which Houston communities does Community Impact cover?
- Community Impact covers 31 Houston-area communities across 15 monthly editions: Montgomery, Magnolia, Tomball, Conroe, The Woodlands, New Caney, Porter, Kingwood, Humble, Lake Houston, Jersey Village, Spring, Klein, Cypress, Cy-Fair, Katy, Fulshear, Heights, River Oaks, Montrose, West University Place, Bellaire, Meyerland, Sugar Land, Missouri City, Pearland, Friendswood, Manvel, Clear Lake, League City, Bay Area. Advertising is sold by edition, so you can buy one, several, or the whole metro.
- What does targeted direct mail cost in Houston?
- Pricing depends on which Houston editions you select, the size or format you buy, and how many months you run. Community Impact quotes a flat monthly rate with design included — there is no bidding and no CPM inflation. Contact the Houston team for a quote for your communities.
- How do I know if my Houston campaign worked?
- Every campaign includes monthly reporting. Community Impact also runs an attribution program that matches campaign delivery against your own customer list to show new customers and revenue influenced, rather than clicks alone.
Other ways to advertise in Houston
- Print Newspaper Advertising in Houston
- Email Newsletter Advertising in Houston
- Web Ads in Houston
- CI Storytelling in Houston
- CI Connections in Houston
- Metro Guides in Houston
Or see everything available in Houston, or the CI 360 package that bundles print, digital, and storytelling together.
Start targeted direct mail in Houston
Tell us which Houston communities you serve and we'll put together a plan and a flat monthly rate — design included.