Community Impact
Unique Differentiator — Almost No Local Media Company Offers This

Proof That Your Ads Worked

Community Impact is one of the only local media companies in the country that can tie your ad spend directly to customer acquisition — using a 2.39-million-person Texas identity graph.

2.39M
Residents in identity graph
74%
Average match rate
658M+
Print exposure records
1.24B+
Email exposure records
Ask About Attribution Reporting

The Process

How Attribution Works

Four simple steps. No third-party tools. No data sharing beyond the match.

01

You Upload Your Customer List

After a campaign, export your recent customer list as a CSV — names, addresses, or emails. No purchase amounts needed.

02

We Match Against Our Identity Graph

We normalize and hash each record, then match it against 2.39 million Texas residents in our People Identity graph using privacy-safe SHA-256 matching.

03

We Find Ad Exposures Before Each Purchase

For every matched household, we look back 90 days to see if they received your Community Impact ad — print delivery record, email open, or digital impression.

04

You Get a Full Attribution Report

Match rate, channel breakdown, timeline of exposures leading to conversion, and top communities. PDF and Excel formats available.

See What You'll Receive

Your Actual Report, Not a Mockup

Every CI advertiser gets a live report in the partner portal within 48 hours of uploading a customer list. This is a real example — same data, same interface.

advertising.communityimpact.com/portal/reports/r1001
Attribution Results
acme_customers_feb2026.csv · 847 records analyzed
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74.5%
Match Rate
631
Customers Matched
2,335
Total Ad Exposures
18
Avg. Days to Convert
Match Breakdown
Matched to identity graph631
No match found216

Matching uses USPS-normalized addresses + SHA-256 hashing.

Channel Breakdown
Print: 81%Email: 19%
Exposure & Conversion Timeline
Ad exposures (bars) and purchase events (line) in the 8 weeks prior to campaign close.
Key Takeaway: Of your 847 customers this period, 631 (74.5%) were reached by Community Impact advertising before they made a purchase. Peak exposure-to-conversion window was 18 days, driven primarily by Print advertising.

Example report for a home services advertiser in Austin. Real partner reports are generated from your own customer data.

On CI ROI Reporting
“I am very impressed with the reports! This is by far one of the best collections of reports we have received from any purchased media partner. I really like the average cost per reader calculation. The impressions and hovers are great. I so appreciate the transparency on the open rate — I rarely get this from other vendors.”

— Community Impact Advertiser

Data Practices

Privacy-Safe Matching

All matching is done using SHA-256 one-way hashing. Your customer data is never stored, never shared, and never used for any purpose other than generating your attribution report.

Address data is normalized to USPS standards before hashing, dramatically improving match rates without requiring exact formatting on your CSV.

Read our full Data & Privacy Policy →
✓Customer data is hashed client-side before upload
✓Original records are never persisted to our servers
✓Match keys use SHA-256 — mathematically irreversible
✓Results contain only aggregate and anonymized data
✓No data sharing with third parties

Already a Community Impact Partner?

Log into the advertiser portal to run your first attribution report.

Access Partner Portal