Digital display advertising in Dallas-Fort Worth, TX
Community Impact runs geo-targeted display ads across communityimpact.com for readers in 20 Dallas-Fort Worth communities and 33 ZIP codes. Ads are delivered against local news content, so your business appears next to the reporting residents came to read.
Display works best in Dallas-Fort Worth as the reinforcement layer — the reader saw your print ad, opened the newsletter, and then keeps seeing you while reading local news. It is the cheapest impression in the lineup.
Quick Facts
- Web Ads is available in Dallas-Fort Worth, Texas from Community Impact.
- Community Impact covers 20 Dallas-Fort Worth-area communities: Celina, Frisco, Prosper, McKinney, Plano North, Plano South, Richardson, Argyle, Lantana, Highland Village, Flower Mound, Grapevine, Colleyville, Southlake, Trophy Club, Keller, Roanoke, Northeast Fort Worth, Denton, Allen.
- Dallas-Fort Worth print delivery reaches about 580,000 mailboxes per month, roughly 585,000 copies, and an estimated 905,000 readers.
- The Dallas-Fort Worth Morning Impact newsletter is delivered to about 64,000 inboxes per send at an open rate of 40%+.
- Dallas-Fort Worth has 9 monthly print editions; advertising is sold by edition.
- Formats available: Monthly CI Website, Daily Digital Sticky, Monthly Programmatic.
Which Dallas-Fort Worth communities can I advertise in?
Community Impact covers all 20 of them across 9 monthly editions. Digital display advertising is sold by edition, so you pay for the areas you actually serve.
- Celina
- Frisco
- Prosper
- McKinney
- Plano North
- Plano South
- Richardson
- Argyle
- Lantana
- Highland Village
- Flower Mound
- Grapevine
- Colleyville
- Southlake
- Trophy Club
- Keller
- Roanoke
- Northeast Fort Worth
- Denton
- Allen
What digital display advertising formats are available in Dallas-Fort Worth?
- Monthly CI Website
- Daily Digital Sticky
- Monthly Programmatic
Web Ads in Dallas-Fort Worth — common questions
- How is Dallas-Fort Worth digital targeting handled?
- Ads are geo-delivered to readers in the Dallas-Fort Worth communities you select, down to the ZIP-code level across 33 ZIPs. You are not bidding against national advertisers for local inventory — placement is bought, not auctioned.
- What digital formats can I buy?
- Monthly placements on the CI website, a daily digital sticky unit, and monthly programmatic delivery. Formats can run alongside print and newsletter in a single CI 360 campaign on one invoice.
- Do you report on digital performance?
- Yes. Campaigns come with monthly reporting, and Community Impact's attribution program can match ad delivery against your own customer file to show which channels drove business, not just clicks.
- Which Dallas-Fort Worth communities does Community Impact cover?
- Community Impact covers 20 Dallas-Fort Worth-area communities across 9 monthly editions: Celina, Frisco, Prosper, McKinney, Plano North, Plano South, Richardson, Argyle, Lantana, Highland Village, Flower Mound, Grapevine, Colleyville, Southlake, Trophy Club, Keller, Roanoke, Northeast Fort Worth, Denton, Allen. Advertising is sold by edition, so you can buy one, several, or the whole metro.
- What does digital display advertising cost in Dallas-Fort Worth?
- Pricing depends on which Dallas-Fort Worth editions you select, the size or format you buy, and how many months you run. Community Impact quotes a flat monthly rate with design included — there is no bidding and no CPM inflation. Contact the Dallas-Fort Worth team for a quote for your communities.
- How do I know if my Dallas-Fort Worth campaign worked?
- Every campaign includes monthly reporting. Community Impact also runs an attribution program that matches campaign delivery against your own customer list to show new customers and revenue influenced, rather than clicks alone.
Other ways to advertise in Dallas-Fort Worth
- Print Newspaper Advertising in Dallas-Fort Worth
- Email Newsletter Advertising in Dallas-Fort Worth
- CI Storytelling in Dallas-Fort Worth
- Targeted Mail in Dallas-Fort Worth
- CI Connections in Dallas-Fort Worth
- Metro Guides in Dallas-Fort Worth
Or see everything available in Dallas-Fort Worth, or the CI 360 package that bundles print, digital, and storytelling together.
Start digital display advertising in Dallas-Fort Worth
Tell us which Dallas-Fort Worth communities you serve and we'll put together a plan and a flat monthly rate — design included.